--- title: Recession Marketing Playbook | Drive Media Efficiency With Creative Data description: Discover how creative data offers brands a competitive advantage during the recession by letting them measure and improve the quality of their creative. image: https://learn.creativex.com/hubfs/cUeco-TI.png --- [![CreativeX](https://learn.creativex.com/hubfs/logo-white.svg)](https://www.creativex.com/) # Use Creative Data To Drive Long-Term Growth For Your Brand ## Learn how the Creative Quality Score (CQS) offers brands a unique competitive advantage. Economic downturns put marketers and their budgets at risk, making efficiency more important than ever. 55% of media budgets ($1b) are spent behind ads that don’t meet platform best practice. Brands could deliver 12x ad profitability through improving the quality of their creative. ### Read the full report on Recession Marketing Opportunities ## New challenges. New technologies. A new metric ![Rising Media Costs](https://learn.creativex.com/hubfs/Icons/cx-icon_trend-up.svg) ### Rising Media Costs Minimize the impact of media inflation. Ad costs are rising. Media inflation will hit 4.5% this year. Marketers’ work will cost more to be seen, more to be enaged with, and more to be remembered. ![Unparalleled complexity](https://learn.creativex.com/hubfs/Icons/cx-icon_bulb.svg) ### Unparalleled complexity Deliver in spite of unparalleled complexity. Marketers are now producing more creative assets than ever before. It’s never been this challenging to deploy high-quality creative that meet local and global needs. ![Attention Crisis](https://learn.creativex.com/hubfs/Icons/cx-icon_eye.svg) ### Attention Crisis Overcome the growing attention crisis. People see more than 2 million ads a year. Marketers have to ensure every piece of content cuts through the clutter so that it is seen, enjoyed, and remembered. ## The creative metric marketers are now using to deliver business impact The Creative Quality Score is a metric used by marketers at some of the world’s leading brands to measure content effectiveness. It tracks the incorporation of platform best practices (like Meta’s Brilliant Basics and YouTube’s ABCD’s) in their creative assets. ## Why marketers are using a Creative Quality Score ![Improved Media Efficiency](https://learn.creativex.com/hubfs/Icons/cx-icon_trend-up.svg) ### Improved Media Efficiency The higher the Creative Quality Score, the cheaper the CPM. A 10% increase in Creative Quality Score is associated with a 4.7% decrease in CPM. ![Improved Brand Awareness](https://learn.creativex.com/hubfs/Icons/cx-icon_bulb.svg) ### Improved Brand Awareness Ads with higher Creative Quality Scores are more memorable. A 10% increase in Creative Quality Score is associated with a 4.6% increase in Ad Recall. ![More Engagement](https://learn.creativex.com/hubfs/Icons/cx-icon_eye.svg) ### More Engagement The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 17.4% decrease in CPCV. ## How CreativeX sees a creative ![How CreativeX sees a creative ](https://learn.creativex.com/hs-fs/hubfs/How%20CreativeX%20sees%20a%20creative%20-%2002.webp?width=1491&height=784&name=How%20CreativeX%20sees%20a%20creative%20-%2002.webp) ## Trusted by ![Google](https://learn.creativex.com/hubfs/Trusted%20By/googlelogo_clr_74x24px.svg) ![Meta-logo-1](https://learn.creativex.com/hs-fs/hubfs/Meta-logo-1.jpg?width=1920&height=812&name=Meta-logo-1.jpg) ![Amazon](https://learn.creativex.com/hubfs/Trusted%20By/Amazon_logo.svg) ![Nestle Logo](https://learn.creativex.com/hs-fs/hubfs/Nestle_Logo.jpg?width=1113&height=472&name=Nestle_Logo.jpg) ![Frame 46](https://learn.creativex.com/hs-fs/hubfs/Frame%2046.png?width=232&height=115&name=Frame%2046.png) ![Bayer](https://learn.creativex.com/hubfs/Trusted%20By/Logo_Bayer.svg) ![Barilla](https://learn.creativex.com/hubfs/Trusted%20By/Barilla_pasta_logo.svg) ![Unilever](https://learn.creativex.com/hubfs/Trusted%20By/Unilever.svg) ![Mondelez International Logo](https://learn.creativex.com/hs-fs/hubfs/MDLZ%20Logo%20RGB.jpg?width=1920&height=762&name=MDLZ%20Logo%20RGB.jpg) ![Heineken](https://learn.creativex.com/hubfs/Trusted%20By/Heineken_logo.svg) ## Deliver creative excellence at scale ![Heineken_logo](https://learn.creativex.com/hubfs/Trusted%20By/Heineken_logo.svg) "Going from opinions to fact-based decision making is the key \[thing\] that CreativeX helped us achieve.” Sander Bosch Global CMI Manager Communication Effectiveness Heineken ![Mars](https://learn.creativex.com/hubfs/Trusted%20By/Mars_Incorporated_2019_logo.svg) "We can now identify the creative elements that make our messages more relevant for our consumers." Sorin Patilinet Global Insights Director Mars ![images](https://learn.creativex.com/hs-fs/hubfs/images.png?width=441&height=114&name=images.png) "We just got data from Meta showing that ads with a higher Creative Quality Score received 66% higher ROAS.” Aude Gandon Global CMO Nestlé ![Get in touch to discover your Creative Quality Score](https://learn.creativex.com/hs-fs/hubfs/Derisk-Left-Mobile-01.png?width=250&height=137&name=Derisk-Left-Mobile-01.png) ## [Get in touch to discover your Creative Quality Score](https://www.creativex.com/contact) ![Get in touch to discover your Creative Quality Score](https://learn.creativex.com/hs-fs/hubfs/jak-racecar-left.webp?width=250&height=157&name=jak-racecar-left.webp) ![Get in touch to discover your Creative Quality Score](https://learn.creativex.com/hs-fs/hubfs/jak-racecar-right.webp?width=230&height=196&name=jak-racecar-right.webp) [![CreativeX](https://learn.creativex.com/hubfs/logo.svg)](https://www.creativex.com/) - [Copyright CreativeX 2022](https://www.creativex.com/) - [Contact](https://www.creativex.com/contact) - [Legal](https://www.creativex.com/terms) - [Privacy Policy](https://www.creativex.com/privacy)