Produce Measurably Better Meta In-Stream Video Creatives
Insights from 122,000 video ads, $48M ad spend, and 14.7B ad impressions
Discover the creative elements that produce measurably better results for your brands.
Learn how you could save thousands of dollars across your Meta In-Stream video campaigns.
Drive reduced CPMs, reduced CPCVs, and improved Ad Recall on Meta.
Download the report to learn more
New challenges. New technologies. A new metric
Rising Media Costs
Minimize the impact of media inflation.
Ad costs are rising. Media inflation will hit 4.5% this year. Marketers’ work will cost more to be seen, more to be enaged with, and more to be remembered.
Deliver in spite of unparalleled complexity.
Marketers are now producing more creative assets than ever before. It’s never been this challenging to deploy high-quality creative that meet local and global needs.
Overcome the growing attention crisis.
People see more than 2 million ads a year. Marketers have to ensure every piece of content cuts through the clutter so that it is seen, enjoyed, and remembered.
The creative metric marketers are now using to deliever business impact
The Creative Quality Score is a metric used by marketers at some of the world’s leading brands to measure content effectiveness. It tracks the incorporation of platform best practices (like Meta’s Brilliant Basics and YouTube’s ABCD’s) in their creative assets.
Why marketers are using a Creative Quality Score
Improved Media Efficiency
The higher the Creative Quality Score, the cheaper the CPM. A 10% increase in Creative Quality Score is associated with a 4.7% decrease in CPM.
Improved Brand Awareness
Ads with higher Creative Quality Scores are more memorable. A 10% increase in Creative Quality Score is associated with a 4.6% increase in Ad Recall.
The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 17.4% decrease in CPCV.
What our amazing customers have to say
"We're freeing the team up to optimize creative and focus on developing more effective content."
Nandus du Plessis
Global Head of Content Excellence
"We can now identify the creative elements that make our messages more relevant for our consumers."
Global Insights Director
"We just got data from Meta showing that ads with a higher Creative Quality Score received 66% higher ROAS.”
How CreativeX sees a creative
Actual effectiveness gains achieved by Heineken in less than a year
essential creative elements
mapped to brand uplift
increase to Creative Quality
incremental lift to brand
value on Facebook