Produce Measurably Better Meta In-Stream Video Creatives

Insights from 122,000 video ads, $48M ad spend, and 14.7B ad impressions

Discover the creative elements that produce measurably better results for your brands.

Learn how you could save thousands of dollars across your Meta In-Stream video campaigns.

Drive reduced CPMs, reduced CPCVs, and improved Ad Recall on Meta.

Download the report to learn more

New challenges. New technologies. A new metric

Rising Media Costs

Rising Media Costs

Minimize the impact of media inflation.

Ad costs are rising. Media inflation will hit 4.5% this year. Marketers’ work will cost more to be seen, more to be enaged with, and more to be remembered.

Unparalleled complexity

Unparalleled complexity

Deliver in spite of unparalleled complexity.

Marketers are now producing more creative assets than ever before. It’s never been this challenging to deploy high-quality creative that meet local and global needs.

Attention Crisis

Attention Crisis

Overcome the growing attention crisis.

People see more than 2 million ads a year. Marketers have to ensure every piece of content cuts through the clutter so that it is seen, enjoyed, and remembered.

The creative metric marketers are now using to deliever business impact

The Creative Quality Score is a metric used by marketers at some of the world’s leading brands to measure content effectiveness. It tracks the incorporation of platform best practices (like Meta’s Brilliant Basics and YouTube’s ABCD’s) in their creative assets.

Why marketers are using a Creative Quality Score

Improved Media Efficiency

Improved Media Efficiency

The higher the Creative Quality Score, the cheaper the CPM. A 10% increase in Creative Quality Score is associated with a 4.7% decrease in CPM.

Improved Brand Awareness

Improved Brand Awareness

Ads with higher Creative Quality Scores are more memorable. A 10% increase in Creative Quality Score is associated with a 4.6% increase in Ad Recall.

More Engagement

More Engagement

The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 17.4% decrease in CPCV.

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What our amazing customers have to say


"We're freeing the team up to optimize creative and focus on developing more effective content."

Nandus du Plessis

Global Head of Content Excellence
AB Inbev


"We can now identify the creative elements that make our messages more relevant for our consumers."

Sorin Patilinet

Global Insights Director


"We just got data from Meta showing that ads with a higher Creative Quality Score received 66% higher ROAS.”

Aude Gandon

Global CMO

How CreativeX sees a creative

How CreativeX sees a creative

Actual effectiveness gains achieved by Heineken in less than a year


essential creative elements
mapped to brand uplift


increase to Creative Quality


incremental lift to brand
value on Facebook

How Heineken increased creative effectiveness with CreativeX