Produce measurably better creatives

Insights from 1 million ads, $1 billion ad spend, and 1 trillion ad impressions

Discover which creative elements work hardest for some of the world’s leading advertisers.

Learn how the world’s largest creative analysis could save you millions of dollars in media spend.

Drive reduced CPMs, reduced CPCVs, and improvemed Ad Recall.

Maximize the impact of every creative decision

New challenges. New technologies. A new metric

Rising Media Costs

Rising Media Costs

Minimize the impact of media inflation.

Ad costs are rising. Media inflation will hit 4.5% this year. Marketers’ work will cost more to be seen, more to be enaged with, and more to be remembered.

Unparalleled complexity

Unparalleled complexity

Deliver in spite of unparalleled complexity.

Marketers are now producing more creative assets than ever before. It’s never been this challenging to deploy high-quality creative that meet local and global needs.

Attention Crisis

Attention Crisis

Overcome the growing attention crisis.

People see more than 2 million ads a year. Marketers have to ensure every piece of content cuts through the clutter so that it is seen, enjoyed, and remembered.

The creative metric marketers are now using to deliever business impact

The Creative Quality Score is a metric used by marketers at some of the world’s leading brands to measure content effectiveness. It tracks the incorporation of platform best practices (like Meta’s Brilliant Basics and YouTube’s ABCD’s) in their creative assets.

Why marketers are using a Creative Quality Score

Improved Media Efficiency

Improved Media Efficiency

The higher the Creative Quality Score, the cheaper the CPM. Across all channels, a 10% increase in Creative Quality Score is associated with a 2% decrease in CPM.

Improved Brand Awareness

Improved Brand Awareness

Ads with higher Creative Quality Scores are more memorable. Across Facebook & Instagram, a 10% increase in Creative Quality Score is associated with a 2% increase in Ad Recall.

More Engagement

More Engagement

The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 5.25% decrease in CPCV.

Trusted by

Google
Facebook
Amazon
KraftHeinz
ABInBev
Bayer
Barilla
Unilever
Pepsi
Heineken

What our amazing customers have to say

ABInBev

"We're freeing the team up to optimize creative and focus on developing more effective content."

Nandus du Plessis

Global Head of Content Excellence
AB Inbev

Mars

"We can now identify the creative elements that make our messages more relevant for our consumers."

Sorin Patilinet

Global Insights Director
Mars

Unilever

"The CreativeX tools simplify the process. As a result, our creative quality score is now over 50%."

Ram Vythilingam

Senior CMI and Content Lead
Unilever

How CreativeX sees a creative

How CreativeX sees a creative

Actual effectiveness gains achieved by Heineken in less than a year

4

essential creative elements
mapped to brand uplift

50%

increase to Creative Quality
Score

50%

incremental lift to brand
value on Facebook

How Heineken increased creative effectiveness with CreativeX