The 2023 Gender in Advertising Report
Insights from 10,000 ads, $110+ million in ad spend, from leading Healthcare, CPG, Food & Bev, and Alcohol brands during 2021-2022.
Darker-skinned women and women aged 60+ were largely unseen in ads.
Women were portrayed increasingly in domestic and familial roles.
Inclusive advertisements still receive proportionally less advertising spend.
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Media does not represent women and it matters.
Data shows that despite a more balanced presence among genders in advertising, equitable portrayals and ad spend against diverse content remain low, particularly for intersectional identities.
You cannot improve what you cannot measure
Download the report for the following insights on advertising:
- How often do women appear?
- How are women portrayed?
- How much do brands spend to promote these ads?
- How are intersectional identities impacted?
- How could making more inclusive advertising be an opportunity for brands?