---
title: CreativeX Gender in Advertising Report 2023
description: Creative data insights from 10,000 ads, $110m+ in ad spend, from leading industries during 2021-2022 reveal the 2023 state of gender equity in advertising.
image: https://learn.creativex.com/hubfs/Blog%20Header.png
---

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# The 2023 Gender in Advertising Report

## Insights from 10,000 ads, $110+ million in ad spend, from leading Healthcare, CPG, Food & Bev, and Alcohol brands during 2021-2022.

Darker-skinned women and women aged 60+ were largely unseen in ads.

Women were portrayed increasingly in domestic and familial roles.

Inclusive advertisements still receive proportionally less advertising spend.

### Read the report today

## Media does not represent women and it matters.

Data shows that despite a more balanced presence among genders in advertising, equitable portrayals and ad spend against diverse content remain low, particularly for intersectional identities.

![1](https://8893894.fs1.hubspotusercontent-na1.net/hub/8893894/hubfs/1.png?width=1200&length=1200&name=1.png)

**1** While data showed that women are more present within ads overall, that was only one part of the story. 

![2.1](https://8893894.fs1.hubspotusercontent-na1.net/hub/8893894/hubfs/2.1.png?width=1200&length=1200&name=2.1.png)

**2** When gender analysis intersects age and skin tone, the data reveals that advertising is still lacking equitable inclusion.

![3](https://8893894.fs1.hubspotusercontent-na1.net/hub/8893894/hubfs/3.png?width=1200&length=1200&name=3.png)

**3** For additional insights, download the full report. 

## You cannot improve what you cannot measure

**Download the report for the following insights on advertising**:

- How often do women appear?
- How are women portrayed?
- How much do brands spend to promote these ads?
- How are intersectional identities impacted?
- How could making more inclusive advertising be an opportunity for brands? 

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