The 2023 Gender in Advertising Report
Insights from 10,000 ads, $110+ million in ad spend, from leading Healthcare, CPG, Food & Bev, and Alcohol brands during 2021-2022.
Darker-skinned women and women aged 60+ were largely unseen in ads.
Women were portrayed increasingly in domestic and familial roles.
Inclusive advertisements still receive proportionally less advertising spend.
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Media does not represent women and it matters.
Data shows that despite a more balanced presence among genders in advertising, equitable portrayals and ad spend against diverse content remain low, particularly for intersectional identities.
1 While data showed that women are more present within ads overall, that was only one part of the story.
2 When gender analysis intersects age and skin tone, the data reveals that advertising is still lacking equitable inclusion.
3 For additional insights, download the full report.
You cannot improve what you cannot measure
Download the report for the following insights on advertising:
- How often do women appear?
- How are women portrayed?
- How much do brands spend to promote these ads?
- How are intersectional identities impacted?
- How could making more inclusive advertising be an opportunity for brands?