Gender in Advertising 2025 Report
Discover where brands forged ahead - or lagged behind - in ad representation in 2024
Women remained trapped in stereotypes, with 71% in domestic or family settings.
Older women were erased, making up just 1.2% of all women featured in ads.
Women with the lightest skin tones received 4.6X more ad spend than women with the darkest skin tones.