New challenges. New technologies. A new metric
Rising Media Costs
Minimize the impact of media inflation.
Ad costs are rising. Media inflation will hit 4.5% this year. Marketers’ work will cost more to be seen, more to be enaged with, and more to be remembered.
Unparalleled complexity
Deliver in spite of unparalleled complexity.
Marketers are now producing more creative assets than ever before. It’s never been this challenging to deploy high-quality creative that meet local and global needs.
Attention Crisis
Overcome the growing attention crisis.
People see more than 2 million ads a year. Marketers have to ensure every piece of content cuts through the clutter so that it is seen, enjoyed, and remembered.
Why marketers are using a Creative Quality Score
Improved Media Efficiency
The higher the Creative Quality Score, the cheaper the CPM. A 10% increase in Creative Quality Score is associated with a 4.7% decrease in CPM.
Improved Brand Awareness
Ads with higher Creative Quality Scores are more memorable. A 10% increase in Creative Quality Score is associated with a 4.6% increase in Ad Recall.
More Engagement
The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 17.4% decrease in CPCV.
