You're spending billions building someone else's brand.

Every day, brands waste millions on ads that consumers remember—just not as theirs. Learn how creative salience is the missing layer in your media strategy.

61% of ads fail to encode brand memory.

86% higher ad recall from logo + packshot alone.

What's your brand opportunity?

Get the Full Report

61%

Ads lack brand cues

+28%

Recall lift

1.4M

Ads analyzed

Your Ads Are Working. Just Not For Your Brand.

Billions spent on media that drives awareness—but not brand attribution. The result? Wasted spend, confused consumers, and competitors reaping the rewards.

Attribution Gap

61% of ads fail to include strong enough brand cues for consumers to remember who's advertising.

Invisible Brands

Creative executions prioritize engagement over branding, leaving your identity buried or absent entirely.

Wasted Investment

Every impression without clear brand signals is a missed opportunity—and a gift to competitors.

Maintaining consistent brand identity & recognition becomes significantly more complex at scale.

Celine Baudin
Enterprise Content & Creative Lead, Bayer Consumer Healthcare
Celine

What 1.4 Million Ads Reveal

61%

of ads lack strong brand cues

+28%

lift in brand recall with strong cues

3.2x

efficiency gain from creative salience

1200+

brands analyzed globally

The Brand Cue Deficit

Most ads optimize for engagement metrics while ignoring the fundamental question: will viewers remember this as our ad?
  • Logo visibility fails to guarantee attribution
  • Generic creative executions dilute brand identity
  • Platform-native formats often hide brand signals

61%

of digital ads lack the minimum brand presence needed for effective attribution

Brand Cues Compound

The most effective ads layer multiple brand signals. Each combination drives exponentially stronger recall.

Logo + Packshot

The strongest pairing—visual brand assets working in concert.

+86%

Color + Packshot

Distinctive brand colors reinforce product presence.

+34%

Logo + Color

Consistent chromatic identity amplifies logo recognition.

+42%

All Three

Maximum attribution when all signals align.

+112%

What you'll learn in the report

✓ Industry benchmarks across 1,200+ brands

✓ Case studies with quantified impact

✓ ROI models for creative optimization

✓ The 5 brand cues that drive measurable recall

✓ Platform-specific best practices (Meta, TikTok, YouTube)

✓ Implementation framework for teams

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Every Impression Should Build Your Brand

Stop wasting media dollars on ads that work for everyone except you. Get the data, frameworks, and benchmarks to make creative salience systematic.

1.4M

Ads Analyzed

1200+

Brands Studied

15+

Industries

8

Global Markets