---
title: CreativeX Report | The Case for Creative
description: Read CreativeX's new report to discover how brands are leveraging creative effectiveness to ensure every media dollar drives impact & efficiency.
image: https://learn.creativex.com/hubfs/cUeco-TI.png
---

[![CreativeX](https://learn.creativex.com/hubfs/logo-white.svg)](https://www.creativex.com/)

# The Case for Creative

## Discover how brands are leveraging creative effectiveness to ensure every media dollar drives impact & efficiency

$7M in annual savings for a brand investing $50M on digital media.

6.3% reduction in CPCV for every 10 pp increase in Creative Quality Score.

If advertisers across the industry improved CQS, they could collectively unlock $76 billion in savings.

### Read the full report today

[![CreativeX](https://learn.creativex.com/hubfs/logo.svg)](https://www.creativex.com/)

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