Make Creative Count

Build best-in-class creative informed by AI technology

Discover a new understanding of your content with a globally centralized datalake

Run creatives that reliably deliver against your business goals

Rapidly scale & enhance manual creative processes with automation

Maximize the impact of every creative decision

Trusted by the world's leading brands

Google
Facebook
Amazon
KraftHeinz
ABInBev
Bayer
Barilla
Unilever
Pepsi
Heineken

Creative has the single biggest influence on campaign effectiveness - yet how it works is the least understood part of the marketing mix. Until now.

2%

increase in ad recall for ads that meet platform best practice

34%

increase in brand uplift for consistently branded creatives

12X

more effective campaigns for those creatively awarded

Measure thousands of elements in your content through creative data

How CreativeX sees a creative

Measure all creative, everywhere, through your global creative data platform

Create a unified system of record

Create a unified system of record

Global omnichannel creative data, all in one place. Live in 130 markets and across 70 languages.

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Track the attributes that matter

Track the attributes that matter

Map important metrics to business outcomes. Out of the box software, completely customizable to you.

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Empower their creative partners

Empower their creative partners

Instantly scale creative learnings and best practices across agency partners. Used by 1,000+ agencies.

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Used by thousands of marketers across 130 markets. In 70 languages. 1000+ agencies.

ABInBev

"We're freeing the team up to optimize creative and focus on developing more effective content."

Nandus du Plessis

Global Head of Content Excellence
AB Inbev

Mars

"We can now identify the creative elements that make our messages more relevant for our consumers."

Sorin Patilinet

Global Insights Director
Mars

Unilever

"The CreativeX tools simplify the process. As a result, our creative quality score is now over 50%."

Ram Vythilingam

Senior CMI and Content Lead
Unilever

Discover how Heineken drove creative quality across their global marketing content

Discover how Heineken drove creative quality across their global marketing content

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Effectiveness gains achieved by Heineken in less than a year

4

essential creative elements
mapped to brand uplift

50%

increase to Creative Quality
Score

50%

incremental lift to brand
value on Facebook